Advertising, Marketing & Communications
Stackla Survey Finds Authenticity Drives Brand Affinity and Consumer-Created Content Influences Purchases
10-Nov-2017 9:38 AM
86 percent of consumers say authenticity is important when deciding what brands they like and support SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Cons
13-Jul-2017 8:51 AM
Funds to accelerate growth, technology product roadmap and international expansion LONDON, Canada--(BUSINESS WIRE)--Voices.com, the largest global voice over online marketplace, today announced an $18 million growth investment from Morgan Stan
PubMatic Extends Prebid.js With OpenWrap, Industry First Hybrid Client- and Server-Side Wrapper Solution
25-May-2017 10:18 AM
Empowers publishers to balance header bidding integration mix with enterprise management capabilities REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the automation solutions company for an open digital media industry, today announced f
25-May-2017 9:24 AM
The second annual Tea Masters Cup Australia/New Zealand took place in Melbourne on the 31st March 2017, with steep competition resulting in a tie for the winner of the Tea Pairing Category.
Interbrand Releases Second Annual Breakthrough Brands Report in Collaboration with the New York Stock Exchange, Ready Set Rocket & Facebook
23-May-2017 10:36 AM
The report honors emerging brands that are the next generation of world-changing brands NEW YORK--(BUSINESS WIRE)--Interbrand announces its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchan
10-May-2017 10:38 AM
Integrated Agency Adds Mark Jackson to Lead Asia Team as Agency Opens Office in Shenzhen BOSTON--(BUSINESS WIRE)--Racepoint Global, an integrated global marketing agency that delivers big agency results with a small agen
Bank of China introduces two new American Express-branded credit cards to enrich Chinese travelers’ global experiences
08-May-2017 6:40 PM
Today Bank of China and American Express announced the launch of two new single-network credit card products, the Bank of China Great Wall Global-in-One American Express® Platinum Card (“The Platinum Card”) and the Bank of China Great Wall Global-in-One American Express® Gold Card (“The Gold Card”). Both cards have an EMV chip and a trendy design for travel lovers, and are crafted to enrich Chinese travelers’ global experiences.
25-Apr-2017 9:37 AM
NEW YORK--(BUSINESS WIRE)--MediaLink today announced the appointment of Dana Anderson, formerly Senior Vice President and Chief Marketing Officer at Mondelez International, to the position of Chief Marketing Officer. In her new ro
21-Apr-2017 8:39 AM
Chairman and CEO Michael Kassan Appoints Wenda Harris Millard to Lead London Office Wenda Harris Millard (Photo: Business Wire) LONDON & NEW YORK--(BUSINESS WIRE)--MediaLink, the strategic advisory and business services firm&nb
American Express upgrades its official WeChat account with enhanced Card Member benefits and a new self-service system
05-Apr-2017 12:05 PM
American Express has made some serious upgrades to its official WeChat account (ID: AmexChina). The enhanced platform now serves as a one-stop shop for Chinese Card Members to access a world of enhanced benefits presented by American Express, for dining, lodging, shopping, gym access, golf, private club access, yacht benefits and more. Card Members can also book their tee times or make reservations through a newly embedded self-service system within WeChat.
29-Mar-2017 8:44 AM
Independent solution empowers brands to connect and leverage identity beyond advertising CHICAGO, IL -- (Marketwired) -- Mar 28, 2017 -- Today, Signal announced the industry's first and only Customer Identity Solution to offer instant customer
23-Mar-2017 11:06 AM
Global Partnership Empowers Marketers to Scale Programmatic Native and Video Campaigns To Reach Over 1 Billion Users in 50 Markets NEW YORK--(BUSINESS WIRE)--Taboola®, the leading global discovery platform, today announced its integr
09-Feb-2017 9:31 AM
MELBOURNE, Australia--(BUSINESS WIRE)--AKQA is arriving in Australia, New Zealand and Singapore through a partnership with creative technology company DT. Experiencing double-digit growth in 2016, DT has just celebrated its most successful ye
25-Jan-2017 10:05 AM
Industry Veterans Robert Leach, Peter Birch and Rob Williams Will Help Drive Growth in Australia & New Zealand SYDNEY--(BUSINESS WIRE)--Kargo, the leader in mobile brand advertising, announces its expansion into the Asia Pacific region wit
24-Jan-2017 12:12 PM
Arshan Saha succeeds Michel de Rijk, who is now serving as APAC president at GroupM’s [m]PLATFORM, with immediate effect SINGAPORE--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, announced today the pro
20-Jan-2017 10:01 AM
BOSTON & BEIJING--(BUSINESS WIRE)--China Oceanwide Holdings Group Co., Ltd. ("China Oceanwide") and IDG Capital announced that they have entered into a definitive agreement to acquire International Data Group, Inc. (“IDG”), including its subs
10-Nov-2016 8:28 AM
JAPAC GM, Pete Mycock joins panel to discuss emerging technology opportunities and priorities for financial services industry SYDNEY--(BUSINESS WIRE)--Performance Horizon, the leading global provider of SaaS solutions for partner marketing, to
DiningCity and American Express introduce outstanding culinary experiences at top-ranked restaurants for Elite Dining Week
04-Nov-2016 6:09 PM
From November 11th to 20th, DiningCity together with American Express will present the fourth Elite Dining Week in China.
04-Nov-2016 5:56 PM
China Merchants Bank (CMB) joined American Express to launch the CMB American Express® Blue Card. The new single-network RMB credit card has an eye-catching translucent design and is crafted to cater to Chinese customers’ overseas spending needs.
04-Nov-2016 5:41 PM
American Express announced a new partnership with Airbnb to provide Chinese travelers with savings on a number of personalized experiences when traveling around the globe.