iSentia acquires social media creative agency Two Social
22-Aug-2013 11:45 AM
Asia-Pacific’s leading media intelligence company, iSentia, is continuing its rapid growth into digital media with the acquisition of social media creative agency Two Social.
iSentia CEO John Croll said: “This acquisition further enhances our ability to take our technology and platforms and use our clever people to unlock information and turn data into insight.
“Our acquisition last year of the BuzzNumbers social listening platform has been incredibly successful for us. We had 140 clients a year ago and we now have over 300 using the platform.
“Incorporating Two Social into our business is an extension of that drive deeper into social media, adding insights to the data, and in so doing, adding depth to the service that we provide our clients.
“The Two Social acquisition is market driven. It is a logical addition to our digital offering, as many of our clients are now asking for strategic direction to complement the social platforms and insights that we currently provide. This solidifies our positioning as both a media and marketing services business.”
Two Social founder Rich Spencer said: “We specialise in helping organisations to manage engagement through social media channels, helping them understand if, why, how and when they should engage through social media and most importantly how to leverage these channels to achieve business objectives.
“We work with clients as varied as InsuranceLine, GSK, IBM and Skilled to not only devise strategy but to create content, implement campaign communications, manage communities, measure results and report against objectives and benchmarks.
“We are thrilled by this integration with iSentia as it's an exciting time in social media and we can’t wait to offer our depth of knowledge to iSentia's extensive client base.”
The acquisition further strengthens iSentia’s positioning as a truly integrated traditional and social media business operating in high growth markets across the Asia-Pacific.